(Black PR Wire) MIAMI, FL - Nationally Syndicated Radio Host Papa Keith, in conjunction with 103.5 The Beat and Miami-Dade County Commissioner Jean Monestime, are proud to announce the return of Liberty City’s first historic music festival, People Matter Fest— a day celebrating life, unity, music, and non-violence within the community. The festival will commence on Friday, June 15th and end Saturday, June 16th at Gwen Cherry Park., 7090 NW 22nd Avenue, Miami. The fest is free and open to the public. The event, in its entirety, will offer a day of fun, food, peace, and unity in the community. “This is a great opportunity for residents to get together to celebrate non-violence,” Commissioner Monestime said.

People Matter Fest is a vehicle from Papa Keith’s Papa Keith 4 People Matter or #PK4PM millennial movement and social media campaign. The fest will feature a multi-talented artist lineup with Miami’s top musical geniuses including Platinum Recording Artist Rick Ross, in addition to Trick Daddy, Sam Sneek, Kent Jones, Zoey Dollaz, City Girls, Mike Smiff, Baby Soulja, Billy Blue, Kiddo Marv, Brianna Perry, Young Breed, Quise, Scrilla, Shifta, Ray Anderson, Young Dred, Y.D., and We Dem Zoes.

Attendees can also expect The Village, free haircuts, kids zone with water slides and bounce houses, battle of the DJs, South Florida’s most savory food vendors/food trucks, flag football with Bryan McKinney from the Miami Dolphins and father & son 3-on-3 basketball tournaments with Udonis Haslem from the Miami Heat.

A county-wide 24 Hour Cease Fire Campaign will commence at 3:45 p.m. and end the following day at 3:45 p.m. on June 17th. The Cease Fire Campaign aims to challenge Miami-Dade County residents to put the guns down for 24 hours. The campaign will kick off with Junkanoo bands.

“Last year we only focused on Liberty City,” said Papa Keith. “Not only did we accomplish our Ceasefire, but the police informed us that it lasted for weeks after and was their slowest reports on shot spotter for any summer. This year we are taking it a step further and calling for a Miami-Dade county-wide cease fire.”

What: People Matter Summer Music Fest, County-wide 24 Hour Cease Fire Campaign, Celebrity Flag Football, and Celebrity Father & Son 3-on-3 Basketball Tournament

Who: Nationally Syndicated Radio Host Papa Keith, in conjunction with 103.5 The Beat and Miami-Dade County Commissioner Jean Monestime; Udonis Haslem from the Miami Heat; Bryan McKinney from the Miami Dolphins; Musical artists Rick Ross, Trick Daddy, Sam Sneek, Kent Jones, Zoey Dollaz, City Girls, Mike Smiff, Baby Soulia and more.

When: PMF: Saturday, June 16, 2018, 12 p.m. - 7 p.m. Cease Fire: Saturday, June 16, 2018 3:45 p.m. to Sunday, June 17, 2018 3:45 p.m.

Where: Gwen Cherry Park 7090 NW 22nd Ave Miami, FL 33147