Cigar enthusiast expands brand, leads luxury cigar industry for women while combatting sex trafficking of teenage girls

(Black PR Wire) Ms. Novelty and The Novelty Cigar Bar is thrilled to announce a strategic partnership with veteran management firm Manson Frazier Media Group and renowned Public Relations agency The Skky Brand, LLC.  This collaboration marks an exciting new chapter, for Ms. Novelty and The Novelty Cigar Bar, as they continue to expand their presence in the luxury cigar industry and beyond.

Sandra Mayo, known as “Ms. Novelty”, is a trailblazing figure in the world of female cigar enthusiasts.  With a passion that ignites the senses, Ms. Novelty has curated a niche for herself in the realm of cigars, bringing elegance and flair to this traditionally male-dominated domain.  As the founder of The Novelty Cigar Bar, a luxury pop-up high end cigar experience, she has cultivated a community where women embrace the art of cigar appreciation. 

Ms. Novelty's talents extend far beyond the world of cigars. She is also a mental health and self-help expert, committed to helping individuals improve their well-being and navigate life's challenges. With over 20 years of experience in behavioral health support, she has developed a deep understanding of the human mind and the complexities of mental health issues.  In 2024, Sandra formed, Sandra’s Giving Heart, a nonprofit organization designed to combat sex trafficking teenage girls and young women.

Manson Frazier Media Group, led by industry veteran Shawn Frazier - Chief Executive Officer, brings a wealth of experience in talent management and event production.  His expertise will play a pivotal role in cultivating partnerships, facilitating opportunities, and elevating the market positioning of Ms. Novelty and The Novelty Cigar Bar.  "I have worked with a variety of people and brands, and as I came to understand Sandra and her vision for her brand, I realize she is a "Unicorn,” said Frazier.  "Not only in the cigar and event space, but as a Founder. I look forward to representing Ms. Novelty and working closely with The Skky Brand to form a dynamic, and experienced team”, he continued.

In addition, The Skky Brand, LLC, led by public relations and brand development expert, DiDi Rentz Hughes, will spearhead strategic communications and expand the visibility efforts for Ms. Novelty and The Novelty Cigar Bar.  With a track record of success in curating brand awareness and engagement, The Skky Brand, LLC, is poised to amplify the reach and impact of Ms. Novelty and The Novelty Cigar Experience offerings. "We are delighted to partner with Manson Frazier Media Group and The Skky Brand, LLC, as we embark on this exciting journey to broaden and amplify the footprint of The Novelty Cigar Experience" said Sandra “Ms. Novelty” Mayo founder of The Novelty Cigar Bar.

The partnership between Ms. Novelty and The Novelty Cigar Bar, Manson Frazier Media Group, and The Skky Brand, LLC, represents a strategic synergy of values and goals aimed at enhancing the brand's presence and impact in the luxury cigar market.