(Black PR Wire) Don't call it a comeback if it was never really gone, but the flu is poised for a breakout year. Like the killer in a horror movie franchise, this flu season is bringing fresh twists to a familiar theme. 

Early season

Several factors make this flu season unique, including an early start, says Dr. Ellen Eaton, an infectious disease specialist at the University of Alabama at Birmingham. The Centers for Disease Control and Prevention said the flu hospitalization rate was the highest it has been in early November since 2010-11.

The early arrival bodes ill, says Dr. Margot Savoy, senior vice president for education, inclusiveness and physician well-being at the American Academy of Family Physicians in Washington, D.C. When cases surge early, that “usually means it’s going to be a rough season.”

The flu brought friends

In the COVID-19 winter of 2020-21, as many people took precautions such as wearing masks and avoiding gatherings, flu cases sank to levels too low for the CDC to measure. This year, as more people go back out and about, the two viruses will be mingling with them.

So will a third. RSV, or respiratory syncytial virus, also is spiking this year. RSV causes cold-like symptoms but can be serious for infants and older adults.

The three viruses are entirely different and provide no cross-protection. “Prior COVID does not protect you from flu,” Eaton shares. “Prior flu does not protect you from RSV.”And having one strain of flu doesn’t even stop you from getting another later.

It’s scary as ever

Between 2010 and 2020, the flu killed between 12,000 and 52,000 people annually. As of the latest data from Nov. 19, the CDC estimates that the flu had already led to 53,000 hospitalizations and 2,900 deaths this season.

People may think of the flu as a respiratory ailment, but it goes beyond that. Flu can exacerbate existing medical conditions such as heart disease. “You end up having to make your heart work that much harder to get the oxygen around your body because your lungs aren’t doing a great job,” Savoy adds. A 2018 study in the New England Journal of Medicine found that the risk of having a heart attack was six times higher within a week of having the flu.

And Eaton says that every year, she and her colleagues see previously healthy children, parents and grandparents get sick and die. “Every year we’re saying, ‘I can’t believe it happened to this patient.'”

Many ignore the risks

Going unvaccinated in flu season might be the equivalent of the horror movie character who walks into the woods alone at night to investigate a creepy sound. Yet many people do just that.

Vaccination levels have fallen this year, Savoy shares, which makes things riskier for everyone.

“People might have gotten really lucky the last couple of years if you skipped out on your flu vaccine,” Savoy adds. “I don’t think that luck’s going to hold out. In fact, I’m fairly confident it’s not.”

How vaccination helps

Health experts formulate each flu season’s vaccine in hopes of matching the most common virus strains, and this year’s formula is looking like a good match, Eaton says.

“We know that the flu vaccines are not perfect in terms of preventing infection,” Eaton adds. But they are good at preventing severe infection. “That’s the infection where your child is out of school for seven days, and on the seventh day, the pediatrician recommends they go to the ER for oxygen and breathing treatments. A severe infection is where your grandma felt fine yesterday, but this morning, she wakes up and she can’t breathe, and she’s in the hospital on a ventilator for four days.”

Being vaccinated also may shorten how long you are sick with the flu, Savoy notes.

A shorter and less severe illness gives vaccinated people an advantage against the virus.

Savoy explains vaccines’ importance to her patients like this: “If I told you I was going to send a bear to chase you, and you had two choices – I could give you a five-minute head start, or I’m going to let you and the bear out at the same time – which one would you choose?”

Flu vaccination also may protect against heart attack, stroke and deaths related to heart disease, research shows.

New options for older people

The CDC recommends an annual flu vaccine for everyone 6 months and older, with rare exceptions. For people 65 and older, the CDC now recommends one of three higher-dose vaccines. Savoy says the vaccines can boost protection in older people, whose immune systems are weaker.

If you’re eligible but a high-dose vaccine isn’t available, she says, “just get the standard-dose vaccines. I would rather you be covered than to have nothing.”

Act now for holiday protection

It can take a few weeks for full immunity from a flu vaccination to kick in. That means get vaccinated now if you want to keep your family safe at the holidays, Eaton says. But if you’ve missed the ideal timing, late is better than never.

Other basic measures – including frequent hand-washing, cleaning frequently touched surfaces and covering your mouth and nose with a tissue when coughing or sneezing – can go a long way. And both doctors encourage wearing masks and say people need to stay home when they’re feeling sick.

That even applies to big holiday events, Savoy shares.

“Find another way to celebrate with the family,” she concludes. “There really is no reason to die for a holiday gathering, right?”