(Black PR Wire) -- NEW YORK - iOne Digital's provocative platform, 

CASSIUS (www.cassiuslife.com), sets the month of July ablaze with fresh, transformative content. The new cover, entitled Heat x Seekers, gives readers insight on how to have the most LIT summer by spotlighting the hottest music, entertainment, and lifestyle events.

In addition to the popular CASSIUS Life Series featuring Columbia Records recording artist, Dej Loaf, CASSIUS continues to expand its original slate of programming with two new video franchises: Otherworlds and Rooks. 

Otherworlds (sponsored by Toyota) is a subculture series that launches by spotlighting social media phenom and NYC Cycle Squad Founder, D-Block, as he and his crew of bikers play by their own rules and ride from sun up to sundown. Rooks (sponsored by HBO) is the brand new sports platform that highlights the first year of the athletic journey. This month's Rooks feature is Tampa Bay Buccaneers' newest running back addition, Jeremy McNichols.

Rounding out the month is the introduction of the HelloBeautiful Editorial Team, aka "The Beautifuls," to CASSIUS readers through the "Digital Dolls" series presented by Shea Moisture. Spearheaded by style maven and CASSIUS Executive Director of Style, Marielle Bobo, "Digital Dolls" sets out to have women identify, embrace, and celebrate their individuality.

"After checking out CASSIUS this month, there are no excuses for not having the most lit summer ever! We bring it to you from day parties to the best summer looks. But if it's too hot for that, then join the cool kids and peep all the edgy video series debuting this summer on CASSIUS. It's going down right here!" says Kierna Mayo, SVP, Content & Brands, iONE Digital.

Visit www.cassiuslife.com and connect via social media on Instagram, Twitter and Facebook at @cassiuslife. 

About iONE Digital

iONE Digital (previously known as Interactive One) is the dominant digital media platform for brands to reach urban enthusiasts. A division of Urban One, Inc. (formerly known as Radio One [NASDAQ: UONE and UONEK, urban1.com]), iONE Digital reaches 24MM+ monthly digital consumers across a network of online destinations comprised of two platforms - CASSIUS, inclusive of CassiusLife (Millennial Lifestyle & Culture), GlobalGrind ( Millennial Pop Culture), HelloBeautiful (Women's Lifestyle) and NewsOne (News/Affluent); and BHM DIGITAL, inclusive of Bossip (Pop Culture & Entertainment), Hip-Hop Wired (Hip-Hop News & Music) and MadameNoire (Women's Lifestyle) - as well as other Urban One owned and operated properties and affiliates. iOne Digital was launched in 2008 by Urban One, to complement its existing portfolio of media companies targeting Black Americans. Since then, its news, entertainment, video and lifestyle content has driven its growth. Today, iONE Digital is the largest distributer of urban digital content in the country and through its relationship with other Urban One companies, is the only fully integrated multimedia company that powerfully reaches over 82% of Black Americans. For more information, visit www.ionedigital.com

#   #   #