The 'Art Of Marketing' the changes of marketing in the digital era

(Black PR Wire) MIAMI, Fla. – Black History Month is upon us and now is the time to celebrate and share our stories of entrepreneurial success, as we encourage a pay it forward approach and share ideas and strategies for a win-win for all. To aid in this mission, Business Wire and Black PR Wire will host/present their annual Black History Month Webinar as a part of this year’s Minority Leadership Series.  The Webinar, entitled “The Art of Marketing” will be held on Wednesday, February 27, 2020 from 2:00 – 3:30 p.m., EST.

REGISTER HERE - https://services.businesswire.com/resources-education/the-art-of-marketing

“We are very excited to present this powerful Webinar,” says Bernadette Morris, president/CEO of Black PR Wire, Inc. “The purpose of the Webinar is to educate and inspire current and aspiring entrepreneurs to make history in their respective fields. We encourage everyone to register for the Webinar via Go To Meeting and hear what our panelists have to say.

Morris went on to explain that powerful case studies will be presented by panelists in a cross-section of industries to illustrate successful case studies and how they have used the art of marketing to build successful brands.

Panelists confirmed to date include: Xilla Valentine, Owner and National Blogger; Michelle Huff Elliott, Co-Founder of Strategic Heights Media /NY ; and J.D. Craigman, Creative Director & Marketing Specialist for Intravate Consultants. The Webinar will be moderated by Joseph Ellick, Jr., Black PR Wire’s Newsroom Manager and Senior Editor.

Xilla Valentine is a prominent entertainment journalist with a keen focus on movies, music and pop culture at large. After quitting his job to start his own website, he quickly became one of the first black lifestyle blogs and a founding father of black twitter. He connected with Ava Duvernay and began writing for her site. Soon after, Russell Simmons recruited him to join GLOBALGRIND where his viral interviews with A-list celebs helped to garner the site 85 million unique views per month. Since then he continues to break with the internet with his unique interview style. He has provided commentary for E! News, MTV, MSNBC, & more! He is the influencer to the influencers

Michelle Huff Elliott started a company called HUFF Events & PR’s which the past client roster consists of platinum recording artist Ashanti, as well as Grammy-nominated singer Tamia, Casio, Ford Motor Company, Mudd Jeans, Museum for African Art, Black AIDS Institute, BET Networks, Kedar Entertainment Group, Chico DeBarge, HLN News host Rocsi, R&B crooner JOE, singer Tamia, Style Week Jamaica, SoulSummer.com, Stand Up For Family, Grammy-winning music producer LOS DaMystro, platinum-recording artist D. Woods, Relationship expert Demetria Lucas, UNCF and NBA superstar Grant Hill. In 2015, Michelle merged her company with Simone Smalls PR to launch Strategic Heights Media.   Our clients include:  USA Track & Field, American Black Film Festival, singer Guordan Banks, Love Jones the Musical, WE tv, TV One and more.  Michelle is also in the process of creating a tech app and launching a new e-commerce business.

JD Craigman is the Creative Director & Owner of Intravate Consultants, an award-winning marketing firm, based in Miami, FL. He is a former Division I student-athlete having played both football and basketball. His collegiate career began at Mendocino College, but after two years, he moved on to the University of Kentucky.  While at UK, JD became a member of Omega Psi Phi Fraternity, Inc. where he served as Rho Lambda Chapter President. He proudly earned a Bachelor of Arts degree in Sociology in 2008. After graduating, JD found himself in marketing, and with the birth of Facebook, Twitter, and Instagram, digital marketing was the “new thing,” and he was determined to master it. JD launched his first small business in 2010 and he was able to utilize everything learned in the digital marketing space to become successful. As JD started networking with local business owners and operators, he discovered that a significant pain point for them was marketing. Shortly after that, he launched Intravate Consultants, LLC.

The Webinar will be free and open to the public and will be heavily promoted by Business Wire and Black PR Wire, through their extensive client and media databases.  In celebration of Black History Month, Black PR Wire will offer a 25% discount on press release distribution services provided during the month of February - to all PR agency representatives who register for and participate in the Webinar. 

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Business Wire and Black PR Wire will host/present annual Black History Month Webinar on Feb 26th/Page Two

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia.  Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX Network. Business Wire has 18 newsrooms worldwide to meet the needs of communications professionals and news media.

Black PR Wire delivers its clients' press releases, video and audio news releases, electronic video messages and electronic newsletters to key reporters, writers, and influential grassroots, social and civic community leaders throughout the country.

Black PR Wire also provides specialized services including direct media calls and product placement pitching as well as audio, video and e-newsletter development and distribution. The company’s service center has compiled and owns a comprehensive and continuously updated database of Black media and organizations throughout the country and the Caribbean, and has direct contacts with hundreds of Black and minority media outlets, community, social and civic groups and affiliates nationwide. The company's database holds a comprehensive listing of over 1,200 Black-owned publications and media and includes a comprehensive listing of key Black journalists throughout the United States and the Caribbean.

Black PR Wire delivers to the very core and pulse of the Black community. It is dedicated to providing service that is second to none with its state-of-the-art wire transmission process and technology, its experienced media planners, and its commitment to quality, substance and style that guides every component of its client service philosophy.

The success of Black PR Wire has been phenomenal. Since its establishment, corporations, PR agencies and organizations alike have benefited from the company’s services and comprehensive list of media contacts --previously missing from other distribution services. Since the launch of the firm in October 2000, Black PR Wire has distributed hundreds of press releases, video and audio messages and electronic newsletters reaching hundreds of thousands of people throughout the nation. The company receives an average of nearly 2,000 hits per day on its popular website, www.blackprwire.com.

For more information on Black PR Wire and to register for “The Art of Marketing” Webinar, call 877-BLACKPR or visit www.blackprwire.com.

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