(Black PR Wire) Jacksonville, FL –Today, Lottabody, a Revlon Pro brand, kicked off its #aLotta digital empowerment campaign with the introduction of a series of confessional-style video vignettes that introduce you to an eclectic group of young women from different walks of life such as aerospace engineer Tiffany Davis and Racia Poston, a 2nd Lieutenant in the U.S. Army Reserve, who were all tasked with answering the same question: ‘What do you have a lot of?’ And, why?

While simple on the surface, the introspective question led each woman to share details about their past, obstacles they’ve overcome and the one trait or common thread that embodies who they are today. Answers such as“passion” and “strength” kicked off inspiring stories about fearlessness, self-discovery and resilience.

The concept of ‘#aLotta’ encourages women to fully embrace the attributes that define them. The stories these women shared will inspire others to excel, to overcome, and to be proud of who they are and to know that, despite life’s obstacles, when you embrace the things that make you unique,anything is possible.

“We all know that when you look good, you feel good and when you feel good, you are empowered to do more,” said Jolorie Williams Vice President of Multicultural Marketing at Revlon Pro.“Lottabody products take care of that first part, so what we’ve been really interested in discovering through our conversations, with women online and off, is what are the things that make you unique and who or what inspires you to spring into action and conquer your world?”
Lottabody fans can join this conversation by telling us what they have #aLotta by uploading a photo to www.Lottabody.com/alotta and sharing it across their preferred social media platforms for a chance to win a full-size Lottabody product prize pack.

You can watch and share the full #aLotta video, here: http://bit.ly/aLotta1

AVAILABILITY: The Lottabody Style Collection is available at Sally Beauty Supply, Walmart, Walgreens, Family Dollar, Dollar General, Fred’s Super Dollar stores, and in beautyand barber supply stores nationwide.

ABOUT LOTTABODY: A styling favorite for years, Lottabody provides hair care and styling product solutions at an affordable price for both consumers and professionals. In 2014, Lottabody introduced a new range of styling products with Coconut and Shea oils designed to give women the freedom and flexibility to create beautiful, long-lasting looks for both relaxed and natural hair. The new collection includes STYLE ME Texturizing Setting Lotion, WRAP ME Foaming Mousse, CONTROL ME Edge Gel, SHAPE ME Custard Gelee, MOISTURIZE ME Curl & Style Milk, LOVE ME 5-n-1 Miracle Styling Creme, CLEANSE ME Co-Wash and the recently launched CONTROL ME Edge Gel Mini. The professional line includes the original concentrated Setting Lotion which is perfect for wet setting, blow styling or waving natural or relaxed hair. For more information on Lottabody’s full range of products, visit Lottabody.com. You can also join the Lottabody conversation on Instagram, Twitter and Facebook @LoveLottabody.