(BLACK PR WIRE) MIAMI-- The Coca-Cola Company has partnered with Florida’s DRIVE IT HOME … KEEP OUR PARADISE LITTER-FREE® campaign to present the 2016 DRIVE IT HOME Trash-Off Greek & Club RECYCLING Challenge.

This Challenge is part of the Great American Clean-Up initiative and the state’s litter prevention education media campaign. The Challenge, which kicks off in February, is an engaging platform that provides participants with an opportunity to express how they will properly dispose of litter. It utilizes social media and invites college and university sororities, fraternities and social service clubs to compete for awards. Gift card awards - ranging from $500 to $1,500 - will be provided to the winners of the Challenge.

“The Coca-Cola Company strives to collaborate with partners, including the Florida’s DRIVE IT HOME Campaign, to advance community recycling programs that support the collection and recovery of beverage packaging materials,” said Shannon Hennessy, Director, Public Affairs and Communications, The Coca-Cola Company. “We look forward to seeing the creative ways Florida’s college and university students commit to ‘give it back’ to keep their communities litter free.”

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company and bottling partners are dedicated to their 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet. The Company has the strongest portfolio of brands in the nonalcoholic beverage industry – now featuring 20 brands that generate more than $1 billion USD in annual retail sales.

DRIVE IT HOME … KEEP OUR PARADISE LITTER-FREE® is a statewide litter prevention education campaign of the Florida Department of Transportation (FDOT). FDOT’s mission is to “provide a safe transportation system that ensures the mobility of people and goods, enhances economic prosperity and preserves the quality of our environment and communities.”

For more information regarding partnership opportunities and participation in the Florida’s DRIVE IT HOME Trash-Off Greek & Club RECYCLING Challenge, please contact Bernadette Morris with Sonshine Communications at (305) 948-8063, or via email at info@CleanFLroads.com