(BLACK PR WIRE) -- ATLANTA (Dec. 12, 2011) -- A slap of reality -- that's what Bump Patrol intends to give men who have unsightly razor bumps. "Operation Bump Slap" is Bump Patrol's new custom Facebook app campaign that provides a tool to break the news to men that their razor bump problem is noticeable. Razor bumps are painful to have and painful to see, and Bump Patrol is determined to stop the suffering with a dose of humor and directness.

Telling someone that he has obvious bumps could be as difficult as noting his bad breath or body odor. However, with the use of a free and witty "Bump Slap" video, the job becomes easy. Created to send via Facebook to a friend privately, share on a friend's wall, or email anonymously, each of five distinct video characters tells an unsuspecting subject in his own way that he needs to take action. Bump Patrol's affable Master Barber Will Williams plays all five roles: Santa Claus, Drill Sergeant, Ladies' Man, Father Figure, and the World's Smoothest Man. Each humorous video lasts a minute or less.

"Some men are oblivious, others ambivalent, that their bumps are actually offensive to other people," says Paul W. Wallace, M.D., Harvard-trained celebrity dermatologist and the medical half of Bump Patrol's Smooth Crew alongside Master Barber Williams. "Razor bumps can be so bad that they leave blood on a man's collar. I see it often at my office, when a patient comes in to talk about one condition and I have to confront him about his bumps. He wasn't born with them, he caused them, but he could usually fix them without medical means. That's where Bump Patrol comes into play."

M&M Products Company, maker of Bump Patrol, will support Operation Bump Slap with advertising on Facebook and YouTube. In 2012, the company will introduce additional characters and support the app with increased media and new promotions. It is offering discount deals and free offers only accessible through the links on the app videos and Bump Patrol's branded YouTube channel. To use the app, visit facebook.com/bumppatrol; all five videos are also posted at youtube.com/bumppatrol.

Bump Patrol is the No. 1 razor bump treatment on the market, according to IRI Data, this year and last. Its therapeutic aftershaves contain soothing agents, antiseptics, humectants and emollients to prevent and treat razor bumps and razor burn. Its shave gels are hair-raising and skin-smoothing. Bump Patrol products are sold at Target and Wal-Mart, drug stores, grocers, beauty supply stores, military bases and barber shops. More information on Bump Patrol is available at bumppatrol.com.