- Online Contest Yields Almost 190K Votes -

(BLACK PR WIRE) NEW YORK – (BUSINESS WIRE) – Dr. Dre already a few Grammys and now he has another award on his mantle – VIBE.com’s Greatest Producer of All Time. Sponsored by AT&T, the online contest ran from April 15th through May 31st and gathered 189,425 votes in six rounds of voting in four categories: Homegrown Sound, Soul Sample, Mass Appeal and Boom Bap. The former NWA producer/rapper went up against DJ Premier in the final round, garnering 62% of votes to take the title. 

“The Greatest Producer of All Time was another way to give VIBE.com readers a platform to tell us what they are thinking,” said Director of Sales & Associate Publisher Asten Morgan Jr. “We will partner with AT&T again later this year to offer readers the chance to vote on another compelling topic.” 

The number one seed in the Homegrown Sound division, Dre had an easy trek to the finals, trumping Atlanta producer DJ Toomp in the first round, fellow West Coaster DJ Quik in the second and De La Soul’s Prince Paul in the third. The veteran also edged out Bomb Squad in the Elite 8 round to go up against Kanye West in the final four, where a 68% advantage earned him a spot in the finals. 

Dre also edged out included Boom Bap winner DJ Premier, Soul Sample’s Kanye West and Mass Appeal’s The Neptunes.

Internet’s top hip-hop authorities predicted it (http://www.vibe.com/content/bloggers-circle-whos-hottest-producer-all-time) but nobody was more surprised about the win than Dre himself. 

“I just found out I got voted VIBE’s best producer of all time. That s**t is incredible,” Dre told VIBE. “I’m a humble person and I would’ve never expected that, seriously. I just go in the studio. I try to do my thing to the best of my ability.” 

About Vibe Lifestyle Network

VIBE Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is the premier destination for the hip-hop generation. VIBE Lifestyle Network is a vertical content and advertising network which represents over 25 websites reaching over 19 million unique users per month. The new VIBE.com and VIBE Lifestyle Network are the premier destinations for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.