(BLACK PR WIRE)Hoffman Estates, Ill., (Oct. 14, 2009) -- Sears takes online layaway to barbershops to give potential shoppers a firsthand experience. Ronald Larry, a regular patron of De' Bon's Barber Shop, tries shopping Sears’ new online layaway for the first time as barber Tawan Brazier, looks on. "Now that Sears has layaway online, not only is it easy on my wallet, it’s easy on my time. I can even get that new flat screen TV I want, and have it in time for Christmas," Larry commented. New online layaway is one of many new convenient shopping options recently unveiled by Sears as part of its new ShopYourWay initiative. Now, customers can shop 24/7 and get what they want any time, any place, any way. Visit www.sears.com/layaway for more information.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck Web site at www.sears.com or the Sears Holdings Corporation Web site at www.searsholdings.com.